As we free-wheel towards Christmas, the Bread Bike initiative has proven a great hit in this momentous anniversary year for Planet Leicester Bakers.
Launched in the summer to mark the business’s fifth year of trading and community activity, the Bread Bike success represents all that is great about this community micro-business. Every fortnight new special bread treats and Surprise Bike Buns are baked in the micro-bakery in Thurmaston. They are then pedaled into Leicester City Centre to St Martin’s Square.
St Martin’s Square is the location for a number of reasons. This includes the ethos of many of the small businesses based there. Fair Trade, environmentally friendly no plastic wares and a fellow Slow Food supporter are natural bedfellows for Planet Leicester Bakers. (Read about the business’s core values here). The support of business staff and owners has made it a wise and heart-warming choice as well. It is great to begin to feel a physical part of Leicester’s wonderful small and micro business community.
Loyal old and excited new customers aplenty!
Bakes are small but growing. New customers and followers, many signing up to the fortnightly e-mail alert, have been a steady stream. Locals and visitors to the city have been delighted by the concept and many long chats about bread, food and small business have been enjoyed.
Laurel Liu, a visiting exchange student at De Montfort University has been one such visitor. Laurel loved the bread and the ‘greenness’ of the concept. It has been lovely to bring smiles to people. The endeavour just about covers costs each fortnight, but the aim is to get out into the community and chat and it has certainly made that possible! The bread sales also help raise money for the business’s current nominated charity, the fantastic local LOROS hospice.
Planet Leicester Bakers is also delighted to be listed on the Independent Leicester web site, highlighting the amazing variety of independent businesses we have in the city. And many thanks must go to Simon Beattie, Centre Manager at St Martin’s Square, for being so enthusiastic about the idea and enabling it to happen!
So what are the plans for 2020?
The Bread Bike is taking a break in traditionally quieter January but will return with gusto in February! New equipment has been invested in to make transport on the bike easier (watch social media for news). If you would like to be on the e-mailing list, just drop a note with your details via the contact form.