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Vote now for the Baking a Difference project!

Our Baking a Difference partners, Learning for the Fourth Age, are through to the final 5 in the Big Lottery’s People’s Project fund. Three of the final 5 Central region projects will secure the funds they need to make their projects a reality. PLEASE VOTE!




• Your vote could see local group named a winner in this year’s The People’s Projects – make sure you have your say
• General public gets to decide which community projects get National Lottery funding support
• Film of Learning for the Fourth Age’s project will be aired on ITV and viewers can vote on this year’s worthy winner from 16 April 2018.

Local Leicester charity Learning for the Fourth Age is calling for your vote to secure £50,000 of National Lottery funding as part of this year’s People’s Projects in the ITV Central region.

Now in its 13th year, the Big Lottery Fund, ITV and The National Lottery are teaming up to give the public a chance to decide how National Lottery funding should be put to good use in their local area.
On Monday 16th April, Learning for the Fourth Age will showcase its project, ‘Baking a Difference’, on ITV Central News at 6pm. To be in with a chance of winning, Learning for the Fourth Age is calling on viewers to support its bid. Voting opens at 9am on Monday 16 April at

Fiona Smith, CEO of Learning for the Fourth Age, explained:
‘This is an incredibly exciting opportunity for us to build on a trial project from last year. Baking a Difference will see us bring bread making into older people’s residential settings. For residents the project brought a lovely, calming and physically and mentally challenging activity into their shared homes. It brought people together and gave them the chance to share memories. With more funding we will be able to grow the project and use it to bring the outside world in to share experiences and time with older care home residents, whilst also training staff and volunteers to use bread making activities into the future. But we need people’s votes to make this happen!’

Designed to celebrate some of the incredible projects the Big Lottery Fund has supported over the past year, 95 community-based schemes are shortlisted across the UK. In each region, the three with the most public votes will receive grants of up to £50,000. This will help them to continue their work to improve local people’s lives. The entire amount up for grabs across the UK is a life-changing £3 million.

Joe Ferns, UK Funding Director of the Big Lottery Fund, said:
“As the largest funder of community activity in the UK, we are proud to support grassroots groups that are using the vision, determination and drive of local people to strengthen communities. The People’s Projects showcases the best of these and is a chance for you to have your say on how National Lottery funding can benefit your local community.”

Since 2005, around £39 million has been awarded through the Big Lottery Fund, National Lottery and ITV/STV partnership to 865 Good Causes across the UK.

Voting closes at midday on Monday 30 April 2018. People can vote once per region and will need an email address to vote*. To support Learning for the Fourth Age and for Ts & Cs please visit .